Experience

Oct 2012 to Oct 2015

Email Marketing Manager

AAA CarolinasCharlotte, NC

Managed PR email campaigns, including fast-turnaround press releases, and designed the website for AAA's Go Magazine.

• Email marketing
• Web design
• PR campaigns

Jan 2016 to Apr 2017

Digital / Creative Services Contractor

Extended Stay AmericaCharlotte, NC

• Email
• Web

Apr 2017 to Mar 2019

Email Marketing Manager

Brighthouse FinancialCharlotte, NC

• Owned the SFMC email marketing program and team for a regulated financial-services brand, including campaign development, automation, deliverability, and compliance.
• Architected a Salesforce-to-SFMC integration enabling company agents and stakeholders to trigger customer communications directly.
• Reported program performance to C-suite leadership quarterly, translating campaign results into executive-level insight, and oversaw measurable improvements in deliverability and engagement.

• SFMC
• Salesforce integration
• Deliverability
• Compliance
• Team leadership

Mar 2019 to Jun 2021

Senior Technical Architect

Wunderman Thompson

• Delivered Salesforce Marketing Cloud Engagement implementations for multiple enterprise clients in a fast-paced agency environment, covering journey design, automation, and data extension architecture.
• Established delivery standards for architecture, pre-sales, and development, creating the frameworks and best practices the team used to scope, design, and build consistently.
• Shaped pre-sales solutioning, defining how requirements were assessed and translated into scoped, architecturally sound proposals.

• MC Engagement
• Data architecture
• Delivery standards
• Pre-sales

Jun 2021 to present

Principal Architect

AcxiomRemote

• Architected and delivered 100+ journeys and automations across enterprise Marketing Cloud Engagement programs, spanning discovery, solution design, and hands-on build.
• Led multiple Marketing Cloud Personalization implementations from the ground up, owning discovery, sitemapping, and campaign build to stand up real-time, behavior-driven personalization.
• Engineered advanced AMPscript and SSJS solutions for complex dynamic content, data-driven logic, and cross-channel messaging.
• Developed advanced CloudPage solutions, including custom preference centers and customer-facing forms, with secure data capture and integration back into SFMC.
• Built a net-new Marketing Cloud Next instance on Core, configuring business and deliverability setup, a campaign flow, and email communications to stand up the client's platform-native marketing foundation.
• Integrated the Agentforce Campaign Agent into the build, enabling the client to generate campaign briefs, emails, and flows with AI: an early production adoption of agentic marketing on the Salesforce platform.

• MC Engagement
• MC Personalization
• Marketing Cloud Next
• Agentforce
• AMPscript
• SSJS
• CloudPages