Case Studies – Brent Degruchy

Journey Architecture

A web page featuring a promotional message about creating mobile apps from data. The headline text emphasizes transforming data into beautiful, powerful mobile applications. Below the headline, there is an image of a smartphone interface displaying app previews with a toolbar and menu options. The user interface is sleek and modern with a soft pastel background gradient.

Personalized Experiences

Designed scalable SFMC journeys, automations, and messaging programs that connect customer moments across email and mobile channels.

A person is typing on a MacBook Pro, viewing a website titled 'Personalize your portfolio.' The webpage displays three sections related to investing, each with different images and text. The laptop is on a grey table with a dark sofa and indoor plants in the background.

Connected Data

Built personalized experiences using Marketing Cloud Personalization, aligning real-time behavior with relevant content and measurable business goals.

Next-Generation Solutions

Connected customer data and activation with Data 360, creating a stronger foundation for segmentation, orchestration, and enterprise decision-making.

A modern workspace featuring a laptop displaying an email application. The screen shows a message notification from LinkedIn. Adjacent to the laptop, a stack of papers with highlighted text and a pair of glasses are visible. A yellow highlighter rests beside the papers. The background includes a blurred office chair.

Practical Impact

Delivered practical Agentforce and Marketing Cloud Next solutions, favoring clear architecture, maintainability, and the simplest approach that scales.

Selected Work

Selected Salesforce solutions spanning journeys, data, personalization, automation, and intelligent customer engagement.

A man is standing on a stage in front of a backdrop with the text 'Social Media Marketing World'. He is wearing a patterned shirt and white pants, gesturing as he speaks. There is a podium with a microphone and two books on it. An audience is seated and listening attentively.

A person is holding a smartphone, engaging with an app that resembles LinkedIn. The individual is using their thumb to scroll or select on the screen. They are wearing a red top, and the background includes a light-colored couch.

A digital dashboard displaying various analytics charts and graphs. There is a line graph showing user engagement over time on the left, a section with total revenue marked as $74K, and bar charts illustrating user statistics by region. The central section highlights users in the last 30 minutes, focusing on different countries such as the United States, Canada, India, Pakistan, and Brazil.

A large multicolored hot air balloon with 'Salesforce' written on it is the central focus, positioned on a float decorated with shimmering silver material. A man is DJing with headphones and a laptop, wearing a blue tank top and sunglasses. Other individuals in similar attire are seen interacting with the float. The background shows a building with classic architectural features.

A web browser window displaying a website homepage with text promoting easy marketplace creation using Airtable without coding. The design includes a dark background, bright accent colors, and a gradient border. There is a navigation menu with options like Product, Use Cases, Explore, and others. A call-to-action button labeled 'Start for free' is featured prominently.

A computer screen displays a website with the text 'Where the world builds software' prominently featured. Below the text, there are fields for users to input their email address, along with additional descriptions about the platform and its capabilities. The website has a dark background with bright text, indicating a professional tech-based service.

Work in Practice

See how thoughtful Salesforce architecture turns complex marketing, data, and automation requirements into scalable enterprise solutions.

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